There are more than two dozen Bantam
novels, tons of action figures, numerous computer games,
hundreds of trading cards and countless Web sites. Coming
soon: the light-saber television remote.
Last year alone, "Star Wars" action figures were the top
selling toys for boys and second overall, behind the beloved
Barbie. Some of the original plastic action figures, which
sold for about three bucks in 1978, are now valued at $1,400.
The movie has raked in more than $300 million; its
merchandising sales have soared to a galactic $4 billion.
But perhaps its most lasting impact has been on society.
Vader, Obi-Wan, Luke Skywalker, Han Solo and the like are
embedded in our minds. Lovers swoon, telling their
partner they're as cute as a Wookie. And who can
resist taking in Vader-like gasps and mimicking the baritone
bad guy?
The movie was so far-reaching that during the 1980s President
Ronald Reagan's Strategic Defense Initiative -- the high-tech
defense plan to fend off the Evil Empires of the Cold War --
was dubbed Star Wars.
It also prompted a Mel Brooks' parody,
"Spaceballs," forever remembered for its pepperoni-faced
Pizza the Hut.
Even NBC sitcom "Friends" was pulled into the "Star Wars"
saga
as if it were the Millennium Falcon caught in the Death
Star's
magnetic trap. In a recent episode, Ross fantasized about
Princess Leia decked out in her shimmering gold two-piece
outfit, her hair in curls.
And so, with that, as you prepare for "Star Wars'" return to
the big screen, we say, "May the Force be with you."