Democratic nominee Joe Biden’s presidential campaign is launching a pair of ads to make his closing message with one week until Election Day that sound much like his opening argument as he contends that we are in a “battle for the soul of the nation” and that “character is on the ballot."
In the first minute-long spot, Joe Biden speaks directly to the camera.
“I started this campaign saying we’re in the battle for the soul of the nation. I believe that even more deeply today. Who we are, what we stand for, maybe most importantly, who we are going to be. It’s all at stake. Character is on the ballot. The character of the country,” he says.
He makes his long held argument that this is the time to unite the country and to "choose hope over fear," ending the ad just as he ends most of his campaign trail speeches, by reminding Americans that "this is the United States of America and there’s never been anything we’ve been unable to do when we’ve done it together.”
In the second 60-second spot, Jill Biden makes a pitch for her husband’s character reminiscent of her speech at the Democratic National Convention, that just like he brought his family together after experiencing tragedy, he can bring the American people together during the multiple crises facing the nation.
“My name is Jill Biden, and I want to tell you about my husband Joe,” she begins. “I first met Joe two years after a car accident injured his sons, and killed his wife and his baby daughter. His life had been shattered. But as one of Joe's favorite quotes reminds us, faith sees best in the dark. Joe's faith helped him channel his grief into purpose. It gave him the strength to fight hard for other people's families in the Senate and then take a two hour train ride home every day to be there for him,” she says.
Jill finishes by making the pitch. “Right now, a lot of families are hurting. And I know in my heart that if we entrust this nation to Joe, he will do for these families what he did for ours: bring us together, help us find light in the darkness, keep hope for the future alive in all of us.”
Per the campaign, these closing messages ads will air on digital platforms and national cable and broadcast stations between now and Election Day, including running key markets across 16 states: Arizona, Florida, Georgia, Iowa, Maine, Michigan, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Texas, Virginia and Wisconsin.